Ep 17: Challenge from our listener: How to target, price and sell

Today we are solving a challenge sent to us by Koko, a Japanese illustrator, who is teaching how to draw manga. Koko is asking us about how to target and sell to parents and how to price her manga teaching services. Luckily we have our marketing and advertising specialist and an owner of DO SOMETHING consulting agency, Maria Voss, to support us in answering the questions.

Challenge from Koko:

Hi! My name is Koko - I am Japanese, illustrator, my business is. to teach how to draw manga /anime :D

I have 2 struggles. help meeeee

1) How do I target/sell parents?

so..... most of my students are kids, age 07-15. But it's parents, who pay.

I decided that I need to target both, Kids and Parents. I am doing ok for kids targeting, but how do I target/sell parents? Parents' don't care about to learn "how to draw anime hair" on TikTok or YouTube. so they don't really "look for me" - I have to go to them. (I think???). but .... How? Where are they?

My business is right now physical lessons but I want to expand outside of Denmark, by offering online lessons, online products....so I'm talking here about online marketing - reaching out parents in USA, UK, (anybody whose kids speak English.)

2) Struggle 2

Pricing!!

What's the method to price on my service, without me feeling undercharge or that people are feeling it's ripped off?